Do Keywords In Bold Or Italic Can Help?

Some webmasters claim Putting your keywords in bold or putting your keywords in italics is a beneficial ranking factor in terms of search engine optimizing a page.
It is essentially impossible to test this, and I think these days, Google could well be using this (and other easy to identify on page optimisation efforts) to determine what to punish a site for, not promote it in SERPs.

Any item you can ‘optimise’ on your page – Google can use this against you to filter you out of results.

I use bold or italics these days specifically for users.

I only use emphasis if it’s natural or this is realy what I want to emphasise!

Do not tell Google what to filter you for that easily.

I think Google treats websites they trust far different to others in some respect.

That is, more trusted sites might get treated differently than untrusted sites.

Keep it simple, natural, useful and random.

How Many Words & Keywords Do I Use On A Page?

how much text do you put on a page to rank for a certain keyword?

The answer is there is no optimal amount of text per page, but how much text you’ll ‘need’ will be based on your DOMAIN AUTHORITY, your TOPICAL RELEVANCE and how much COMPETITION there is for that term, and HOW COMPETITIVE that competition is.

Instead of thinking about the quantity of the text, you should think more about the quality of the content on the page. Optimise this with searcher intent in mind. Well, that’s how I do it.

I don’t find that you need a minimum amount of words or text to rank in Google. I have seen pages with 50 words outrank pages with 100, 250, 500 or 1000 words. Then again I have seen pages with no text rank on nothing but inbound links or other ‘strategy’. In 2016, Google is a lot better at hiding away those pages, though.

At the moment, I prefer long form pages with a lot of text although I still rely heavily on keyword analysis to make my pages. The benefits of longer pages are that they are great for long tail key phrases.

Creating deep, information rich pages focuses the mind when it comes to producing authoritative, useful content.

Every site is different. Some pages, for example, can get away with 50 words because of a good link profile and the domain it is hosted on. For me, the important thing is to make a page relevant to a user’s search query.

I don’t care how many words I achieve this with and often I need to experiment on a site I am unfamiliar with. After a while, you get an idea how much text you need to use to get a page on a certain domain into Google.

One thing to note – the more text you add to the page, as long as it is unique, keyword rich and relevant, the more that page will be rewarded with more visitors from Google.

There is no optimal number of words on a page for placement in Google. Every website – every page – is different from what I can see. Don’t worry too much about word count if your content is original and informative. Google will probably reward you on some level – at some point – if there is lots of unique text on all your pages

Keywords in Page Title 

<title>What Is The Best Title Tag For Google?</title>

The page title tag (or HTML Title Element) is arguably the most important on page ranking factor (with regards to web page optimisation). Keywords in page titles can undeniably HELP your pages rank higher in Google results pages (SERPs). The page title is also often used by Google as the title of a search snippet link in search engine results pages.

For me, a perfect title tag in Google is dependant on a number of factors and I will lay down a couple below but I have since expanded page title advice on another page (link below);

• A page title that is highly relevant to the page it refers to will maximise its usability, search engine ranking performance and click through satisfaction rate. It will probably be displayed in a web browser’s window title bar, and in clickable search snippet links used by Google, Bing & other search engines. The title element is the “crown” of a web page with important keyword phrase featuring, AT LEAST, ONCE within it.

• Most modern search engines have traditionally placed a lot of importance in the words contained within this HTML element. A good page title is made up of valuable keyword phrases with clear user intent.

• The last time I looked Google displayed as many characters as it can fit into  “a block element that’s 512px wide and doesn’t exceed 1 line of text”. So – THERE BECAME NO AMOUNT OF CHARACTERS any optimiser could lay down as exact best practice to GUARANTEE a title will display, in full in Google, at least, as the search snippet title. Ultimately – only the characters and words you use will determine if your entire page title will be seen in a Google search snippet. Recently Google displayed 70 characters in a title – but that changed in 2011/2012.

• If you want to ENSURE your FULL title tag shows in the desktop UK version of Google SERPs, stick to a shorter title of about 55 characters but that does not mean your title tag MUST end at 55 characters and remember your mobile visitors see a longer title (in the UK, in March 2015 at least). I have seen ‘up-to’ 69 characters (back in 2012) – but as I said – what you see displayed in SERPs depends on the characters you use. In 2016 – I just expect what Google displays to change – so I don’t obsess about what Google is doing in terms of display.

• Google is all about ‘user experience’ and ‘visitor satisfaction’ in 2016 so it’s worth remembering that usability studies have shown that a good page title length is about seven or eight words long and fewer than 64 total characters. Longer titles are less scan able in bookmark lists, and might not display correctly in many browsers (and of course probably will be truncated in SERPs).

• Google will INDEX perhaps 1000s of characters in a title… but I don’t think no one knows exactly how many characters or words Google will count AS a TITLE when determining relevance for ranking purposes. It is a very hard thing to try to isolate accurately with all the testing and obfuscation Google uses to hide its ‘secret sauce‘. I have had ranking success with longer titles – much longer titles. Google certainly reads ALL the words in your page title (unless you are spamming it silly, of course).

• You can probably include up to 12 words that will be counted as part of a page title, and consider using your important keywords in the first eight words. The rest of your page title will be counted as normal text on the page.

• NOTE, in 2016, the HTML title element you choose for your page, may not be what Google chooses to include in your SERP snippet. The search snippet title and description are very much QUERY dependant these days. Google often chooses what it thinks is the most relevant title for your search snippet, and it can use information from your page, or in links to that page, to create a very different SERP snippet title.

• When optimising a title, you are looking to rank for as many terms as possible, without keyword stuffing your title. Often, the best bet is to optimise for a particular phrase (or phrases) – and take a more long-tail approach. Note that too many page titles and not enough actual page text per page could lead to Google Panda or other ‘user experience’ performance issues. A highly relevant unique page title is no longer enough to float a page with thin content. Google cares WAY too much about the page text content these days to let a good title hold up a thin page on most sites.

• Some page titles do better with a call to action – a call to action which reflects exactly a searcher’s intent (e.g. to learn something, or buy something, or hire something. Remember this is your hook in search engines if Google chooses to use your page title in its search snippet, and there are a lot of competing pages out there in 2016.

• The perfect title tag on a page is unique to other pages on the site. In light of Google Panda, an algorithm that looks for a ‘quality’ in sites, you REALLY need to make your page titles UNIQUE, and minimise any duplication, especially on larger sites.

• I like to make sure my keywords feature as early as possible in a title tag but the important thing is to have important keywords and key phrases in your page title tag SOMEWHERE.

• For me, when improved search engine visibility is more important than branding, the company name goes at the end of the tag, and I use a variety of dividers to separate as no one way performs best. If you have a recognisable brand – then there is an argument for putting this at the front of titles – although Google often will change your title dynamically – sometimes putting your brand at the front of your snippet link title itself.

• Note that Google is pretty good these days at removing any special characters you have in your page title – and I would be wary of trying to make your title or Meta Description STAND OUT using special characters. That is not what Google wants, evidently, and they do give you a further chance to make your search snippet stand out with RICH SNIPPETS and SCHEMA mark-up.

• I like to think I write titles for search engines AND humans.

• Know that Google tweaks everything regularly – why not what the perfect title keys off? So MIX it up…

• Don’t obsess. Natural is probably better, and will only get better as engines evolve. I optimise for key-phrases, rather than just keywords.

• I prefer mixed case page titles as I find them more scan able than titles with ALL CAPS or all lowercase.

• Generally speaking, the more domain trust/authority your SITE has in Google, the easier it is for a new page to rank for something. So bear that in mind. There is only so much you can do with your page titles – your websites rankings in Google are a LOT more to do with OFFSITE factors than ONSITE ones – negative and positive.

• Click through rate is something that is likely measured by Google when ranking pages (Bing say they use it too, and they now power Yahoo), so it is worth considering whether you are best optimising your page titles for click-through rate or optimising for more search engine rankings.

• I would imagine keyword stuffing your page titles could be one area Google look at (although I see little evidence of it).

• Remember….think ‘keyword phrase‘ rather than ‘keyword‘, ‘keyword‘,’keyword‘… think Long Tail.

• Google will select the best title it wants for your search snippet – and it will take that information from multiple sources, NOT just your page title element. A small title is often appended with more information about the domain. Sometimes, if Google is confident in the BRAND name, it will replace it with that (often adding it to the beginning of your title with a colon, or sometimes appending the end of your snippet title with the actual domain address the page belongs to).

See more : How To Blogging Make Money

Complete Guide Keyword Research

Guide to Keyword Research - Search Engines have been minimizing the importance of keyword relevance signals for ranking for many years.

It is a fact that keywords are no longer necessary or mandatory to be present in the title tag or in heading tags (H1, H2, H3) in order to rank in the top five of the search engine results pages. Even using the exact keyword phrases within the text of a web page is no longer required.

Should you abandon keyword research and focus more effort on content creation? Surprisingly, the answer is no.

Keyword research is still important, but in a different way than has been practiced in the past. For example, the different meanings of a phrase and the popularity of each meaning is vitally important. The skillful use of words continues to be important, and this guide will show you how to research keywords in a manner that is appropriate for the way search engines work today.

The goal of this guide is to show how keyword research continues to be useful, to shine a light on numerous misconceptions, and show you how a scientific understanding of how keywords are used by search engines today can help you rank for high traffic/high conversion keywords.

The principles outlined in this guide apply equally to mobile content and is appropriate regardless of how textual content is delivered to the consumer.

What Do You Want to Accomplish with Search Traffic?

 

The biggest mistake search marketers make is to define success as more traffic. But more traffic should never be your goal. Increasing sales should always be the goal. Traffic is simply a means to solving the sales problem. Traffic is never the end goal. Increasing earnings should always be the focus.

When developing a keyword strategy for an e-commerce website, the first step is to define the sales problem the business wishes to solve. These are your real goals.

Examples of Typical E-Commerce Keyword Goals:

• Sales

• Feeding different segments of the sales funnel

• Ad clicks and ad impressions

• Building awareness of your site, services, and products

That last one, building awareness, is of major importance because it will help you rank for major keyword phrases in addition to driving direct sales. More on this strategy a little later. Keep reading!

Once the keyword goals are defined you can then develop keyword categories to address those goals, and begin categorizing your keywords in order to build a content and marketing strategy.

The first two categories are directly sales related; they solve a business problem directly. The second two categories (Feeding research levels of the sales funnel/building CPM traffic) can be seen as consumer-related because they generally revolve around solving a problem for consumers.

Money Phrases

The sales category focuses on what the SEO industry calls Money Phrases. Money phrases are keyword phrases that are associated with a high level of sales. Examples of money phrases are “cheap widgets” and “where to buy widgets.”

Money phrases are important (and competitive!) because they almost always result in a sale. Money phrases are also important to ad-supported sites because the site visitor, being predisposed to making a purchase, is also more likely to click an ad unit and earn revenue for the web publisher.

Advertising associated with money phrases usually have a higher cost per click resulting in higher advertising earnings. That’s why these keywords are called Money Phrases!

Problem with Money Phrases

Money phrases are highly competitive and difficult to rank for. That’s a given. A more important consideration that many are unaware of is that Pay Per Click ads will siphon off traffic that is (arguably) more inclined to make a purchase, with the rest of the traffic distributed to the organic results.

A sizable portion of the money keyword traffic is skimmed off through the Pay Per Click ads.

I’m going to show you how to solve this problem. Stay with me because the solution I am going to share is not entirely well understood in the search marketing industry.

Anatomy of Money Phrases

Aside from the obvious phrases containing words like “buy” in them, there are an additional set of keyword phrases that indicate a user intent to make an immediate purchase. These are so-called longtail “money phrases” that are important to rank for. I have categorized longtail money phrases into five categories. Each category represents a multiplicity of keyword phrases and their variants (singular and product name variants).

Top 5 Money Phrase Keyword Categories

• Competitor comparison

• Discount price searches

• Product reviews and ratings

• Coupon code searches

• Searches for sales

I have developed many spreadsheets of valuable keyword phrases in a variety of industries. While I can’t publicly share them, I have shared the five categories I use so you can develop and categorize your own list of money phrases.

Money Phrase Keywords and Site Architecture

Now here’s the important thing to understand: There are good reasons to not use the list to build a site architecture that revolves around the money phrases. The reason is because that is the way to build a site tuned for keyword relevance. But if you read Google’s Quality Raters Guidelines you will see that Google (and presumably the algorithms) aren’t ranking web pages for their keyword relevance signals. They are ranking web pages for their expertise, authority, and trustworthiness. This is an important point that I will return to later. But for now, understand that many sites that the search engines are ranking today are not built with a site architecture that revolves exclusively around money phrases.

The Value of Non-Money Phrase Keywords

Money phrases are so-called because visitors using those phrases tend to convert and put money in the till. These are the most important keyword phrases for making immediate sales on a regular basis. If your company is not ranking for money phrases then someone else is. So it might as well be you that ranks for the money phrases, right? Not always. There is another keyword path to building online sales.

Often the barrier to entry for a competitive money phrase is too high because the established companies in the search results have a seemingly insurmountable lead in terms of backlinks, content, social media reach, and other factors that cannot be easily copied, at least not without years of work. There is another way to building traffic and that’s with non-money phrases.

It may sound counter-intuitive that the way to attract buyers is with keywords that do not convert. But it’s a viable path toward eventually ranking for the money phrases. Here is how it works:

The Advantage of Being Comprehensive

Most money phrases are awarded to the most authoritative sites. Yes, quantity and quality backlinks plays a role. However, content is a highly important ingredient. And not just any content but comprehensive content. A site that is comprehensive is authoritative. Authoritative sites are the kind that search engines prefer to rank. Google’s Search Quality Raters Guideline states in section 3.1

“Page Quality Rating: Most Important Factors
Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic.”

Later on in section 3.2 the guidelines states:

“The amount of expertise, authoritativeness, and trustworthiness… that a webpage/website has is very important.”

An Alternate Money Phrase Ranking Strategy

Although visitors to an authoritative site may not convert via the non-money search queries that the site ranks for, the authority strategy does have the effect of cultivating awareness, building goodwill, stimulating word of mouth referrals, links, and ultimately money-phrase ranking and sales. This is one of the secrets to ranking for money phrases.

Instead of focusing exclusively on the money phrases focus on the authority building long-tail phrases.

The old way of ranking for money phrases was with a full-frontal attack on those phrases. Over the years it’s become increasingly evident that comprehensive sites tend to rank for the best phrases.

Focusing exclusively on keyword relevance has been showing diminishing returns for the past ten years. Focusing on depth of content, expertise, and authority is a solid path to ranking for money phrases.

Keyword Strategies for Building Awareness and Ad Impressions

In general, if you want to rank well for the high traffic, two-word phrases then you must be authoritative for the three, four, and five-word phrases. In general, a site that is authoritative for a high traffic money phrase is only authoritative because they are comprehensive on a granular level. Once the granular content is in place, the links attracted to the granular topics builds topical relevance for the entire site.

Should You Use Keyword Synonyms?

Synonyms (and LSI) were initially used as a way to combat keyword spamming. Although Google was never a keyword based search engine, it was not entirely immune to keyword spamming, more formally known in scientific circles as Term Spamming. It’s called Term Spamming because this kind of spam focuses on search query terms, hence, search query Term Spamming.

With the advent of the Hummingbird update and the increased ability for natural language processing (an attempt to understand language beyond keyword relevance), the search marketing industry responded by recommending the use of synonyms in order to rank better.

The thinking goes that in order to be topically relevant for a phrase that you would have to salt your web page with synonyms. But this strategy is a “back of the napkin” solution to a highly complex problem. The advice to use synonyms in a web page is literally a joke: Did you hear the one about the SEO who walked into a bar, a speakeasy, a dive, a gin joint?

Clearly, using synonyms is a simplistic approach to being topically relevant. It’s the tired old term spamming trick rooted solidly on ranking for keyword relevance, a strategy that no longer works. In my opinion, it’s not necessary if you are focused on expertise, authority, and trustworthiness. Even way back in 2005, in the research paper cited above, it is stated that the goal was to present the most relevant and most important web pages.

Keywords are About User Intent

Words and phrases have multiple user intent. The SERPs are ordered to satisfy the user intent of the most people. Thus if the user intent you choose to satisfy is less popular you will never rank at the top of Google’s search results. And that’s ok! There’s nothing you can do to change that situation when it happens. Not to get too technical but there is other research and patents that deal with using prior searches, location, and other factors to personalize the order of the sites that are shown in the results. However that likely isn’t the norm across a wide range of search queries.

At the beginning of this chapter, I stated that the best use of words is important. Understanding the user intent of a keyword phrase is paramount because it will guide the purpose of a page. The search quality guidelines state that every page is judged according to how it satisfies a site visitors goals. The quality guidelines state that the best pages “fully satisfies the user intent” of the search query.

There is a ratings category called Fully Meets. It is applied to situations where the user intent is unambiguous. This applies especially so for e-commerce phrases where the intent to buy is clear. Fully Meets is the gold standard for satisfying a user query and becoming the number one ranked page for an unambiguous query. In my opinion, it should be your goal for satisfying the user intent even of ambiguous queries, where you identify all the possible user intents then choose which user intent you are going to satisfy.

How Google Defines a Site that “Fully Meets” a Users Needs

• The query and user need must be specific, clear, and unambiguous.

• The result must be fully satisfying for mobile users, requiring minimal effort for users to immediately get or use what they are looking for.

• All or almost all users would be completely satisfied by the result—users issuing that query would not need additional results to fully satisfy the user intent.

In other words, the Fully Meets rating should be reserved for results that are the “complete and perfect response or answer” so that no other results are necessary for all or almost all users to be fully satisfied.”

The top ranked sites rank in the top ten because their web pages satisfy the most popular user intent for that keyword phrase. 

Keyword Popularity

Understanding the user intent of a phrase is important because it will guide your content creation strategy. In the case of an ambiguous user intent, where a keyword phrase has multiple meanings, it is important to make a list of all the different user intents. If you search on Google you may be able to discern the different user intents. The most popular variation is most likely to be the one that is highest ranked.

Here's an important insight : For many search queries, the top ranked sites are not ranked at the top because they have more links pointing to their pages. Nor are they top-ranked because they contain all of the keywords. The top ranked sites rank in the top ten because their web pages satisfy the most popular user intent for that keyword phrase. If there are three user intents for a search query, it is the most popular user intent that will be featured at the top- not the site with the most keyword anchor text. This literally gives the phrase Keyword Popularity a whole new meaning!

If the user intent is split between more users who are researching for academic purposes and users who are researching to make a purchase, Google will rank web pages that are informational than transactional. No matter how many links you amass to your page, if the user intent of your page is unpopular then you will never crack the top five of any search engine.

Ranking for keyword phrases is no longer about ranking the web pages with the most links and the most complete content. It’s about ranking the web pages that most fully satisfies the most popular user intent. The word paramount means that something is of extreme importance, more important than anything else. This why I used that word when I said that understanding the user intents of keyword phrases is paramount. This also relates to what was stated at the beginning of this guide, that keywords continue to be important, but in a different manner in which they have been used.

Google Trends Tool

Keywords are a window into what users want, the user intent. Google Trends is a good tool to identify changes in how keywords are being used. Google trends will help you see how phrases are trending up, trending down, trending in a cyclical pattern and identify regional patterns. Understanding cyclical and regional patterns will better help you know when to roll out certain kinds of content and also to understand to focus your link building in certain regions for certain phrases, since those phrases will be more popular in those regions. This is an important insight!

In the example illustrated above it is abundantly clear that the phrase Uber is wildly popular compared even to the generic phrase taxi. The trend line also shows that the phrase taxi is trending downward, in recent times the search inventory plummeted to as low as it was in 2004. Comparing keywords with brand names is highly useful. For example, the keyword trends for digital cameras trends downwards with the introduction of the iPhone. This data can be used to confirm a hunch about a correlation in consumer spending habits.

Another example is a comparison of the trends between the phrases radio station and the brand name, Spotify. The phrase radio station is trending downwards while the brand name Spotify is trending upward. There’s no correlation between the two trends but it does show a change in how people are consuming music. When you see a traffic decline even though your rankings are unchanged, it can sometimes mean there is a change in consumer behavior tied to the introduction of a new product or service.

And here is an important insight into how to use the Google Trends tool: Compare keyword phrases with keywords whose actual search volumes you are familiar with- even if the known keyword phrase is unrelated. Consequently, it makes analyzing the search trends for an unfamiliar keyword phrase easier because you have a baseline for comparison.

Three Important Takeaways

1. Keyword stratefies are not about synonyms
A proper keyword strategy is predicated on creating a topical map of your niche in order to help you grow your site to become authoritative, expert, and trustworthy.

2. Identify the user intent, then set about satisfying that intent
Algorithms are tuned to satisfying user queries by answering questions. They are no longer matching search queries to keywords on a web page. This does not mean that you should phrase your pages as questions and answers. It means understanding the user intent and constructing your content so that it satisfies the user intent implicit in the keyword phrase.

3. Integrate user experience into your keyword strategy
Web pages rank because websites link to those pages. Websites link to those pages because those pages solved a problem, because it scratches an itch. Nobody ever linked to a web page because of its keyword relevance. Only an SEO walks into a bar, a dive, a speakeasy. Nobody links to that. People link to a site because of positive user experiences. View your keyword list through the framework of user intent and then consider how the resulting content can be used to create a positive user experience.

How can a web page use a keyword phrase in a way that results in better rankings? you now understand the answer. go forth and make some money!

Protecting your Google AdSense account from High CTR

Google AdSense accounts with high CTR (click through rate)?Recently CompletedGuide, have lost Google AdSense accounts with high CTR (click through rate). Usually the CTR of any approved AdSense website will reach a maximum of 3-5% depending on the niche organize the ads. But some complained the CTR to grow to 200-500%, which is obviously a result of click bombing.

Google is not much bothered limited invalid clicks to your website because they have internal methods to remove them at the end of the day or month to a measurement. And if you can not take the initial step to correct your mistake and forget AdSense revenue. So learn why Google suspends an AdSense account with notice.

CTR is very high

This is to be considered and could be a marker of a bomb-click, but NOT ALWAYS! If you find the value CTR is very high, the question is: when will the time span (period) reports that you show? And how all the clicks that appear in the report?

If you have a blog that is still relatively small (in terms of traffic) or if you've had a couple of clicks per day, then the value of CTR will be very, very varied.

For example, suppose a small blog with traffic 100 pv / day, one day only get 1 click (CTR 1%), on another day might get five clicks (CTR 5%). In such cases, the value of CTR will vary widely from day to day.

But, if you have a popular blog with thousands of traffic per day, your CTR values tend not to be much change significantly. If today is your CTR 2%, then it will not differ much anyway for other days.

But…. If you open the report in a day, in the early turn of the day, CTR can also be very varied.

worried about CTR

High CTR continues for some time, not just when in the early days.

CTR variation is too great. The change from 2% to 2.5%, not a thing to worry about. But a change of 2% to 5%, the amount of data that much, just something you need to consider seriously.

Measures to detect High CTR ad in Adsense units:
1. Log in to your Google AdSense account
2. Click on the performance reports
3. Set the fixed date range for current day
4. Click Ad units from the left panel
5. Scroll down to check the ad request CTR
6. Double-click the CTR ad request to adjust the growing records
7. Now, to ensure that the CTR is less than 3% - 5% on each channel
8. Remove the ads on the home page if the CTR is more than 10% on each ad unit.
9. Now click on the countries on the left panel to ensure that CTR is not more than 10% from the US and Germany.
10. If you find the CTR over 20% over the end of the day statistics, then make sure to take good care of it.

Note: Remove your Google AdSense ads from the home page if you feel the clicks were invalid. And make sure to declare invalid clicks Google via contact form.

The above process will be easier if you have created custom channels for each site that you host your AdSense account. Note that your Google AdSense channels may allow 500 custom URL to track the performance of the announcement of individual website, CTR and earnings. Make the best use of these options and keep you away from Click bombings and invalid clicks.

see more : The 2017 Guide to Keyword Research.